Items where Author is "Arahunasi, Aishwarya S"
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Arahunasi, Aishwarya S and Choudhury, Juin (2025) A Study on Benefits Associated with Brand in the Purchase of Mysore Silk Saree. In: Leading the Charge: A Guide to Management, Entrepreneurship and Technology in the Dynamic Business Landscape Edition 1. BP International, pp. 379-405. ISBN 978-93-48859-50-1